Marketing and Promotion: Creating Content that Converts
This 90-minute session is designed to help business owners write content that feels human, not robotic. Whether you're posting on social media, updating your website, or crafting emails, you'll learn how to create messages that speak directly to your ideal customer with authenticity and clarity. The session also covers how to use AI tools to simplify content creation—while keeping your unique voice, consistent and effective.
In this workshop, you will gain:
- How to identify and speak directly to your ideal customer
- The role of voice, tone, and authenticity in building connection
- How to use AI to make content creation easier (without losing your human element)
- Simple, repeatable ideas to keep your marketing moving
Facilitated by Claire Puki from The Human Element.
Clare Puki has over 15 years of experience working with brands in FMCG, health, fashion, retail, education and disability industries. As the founder of The Human Element in Pascoe Vale, she helps small businesses craft authentic marketing that converts and guide brands to clarify messages, create consistent content, and connect genuinely.