Making it in Merri-bek Workshop - Promoting Your Practice

You don’t have to be an advertising whizz to generate good publicity for your creative practice.

In this workshop you will learn practical, accessible marketing skills and develop more effective collateral for pitching your project to potential supporters, funders and audiences.

You will learn how to develop enticing marketing copy, find the perfect image and create effective promotion strategies. Presenter info: Michelle Tseng is Australian-Taiwanese with over nine years of marketing experience in the arts sector.

She was recently Head of Marketing at Melbourne Fringe and has delivered successful marketing campaigns for Arts House, Dance Massive, Melbourne International Comedy Festival and more. 

Michelle currently works at the ABC.

Please contact us at artsgrants@merri-bek.vic.gov.au with any food allergies or access requirements. Bookings essential.

Book your spot