Rich in culture and lifestyle

As the second most visited destination nationally, the tourism industry is a significant economic driver for Victoria, and Merri-bek is no exception.

Tourism has the potential to become Australia’s fastest growing industry, with research indicating that visitor spend is a great contributor to all parts of the community, from restaurants and cafes to retailers, petrol stations, cleaning services and many more. The visitor market make up some of your most influential target customers. 

With the number of domestic and international visitor arrivals growing faster than the national trend, combined with a supportive business environment, Victoria is an excellent tourism investment destination.

Top attractions and events in Merri-bek

Improve your business tourism offering

A quick web search will provide an unlimited number of helpful articles and resources. Listed below are some orgaisations that feature great tips and guides for your business:

Statistics and trends

Business Merri-bek provide free access to the online economic profile tool, Economy ID. This tool presents economic information that allows the user to describe the area's role within the broader economy, explore options for economic development and promote the area's strengths. The information is derived from official sources of information (Australian Bureau of Statistics) as well as Australia's leading economic modellers, NIEIR. The latest data from each series is always presented on the site. industry structure and industry sector profiles use a National Accounts regional econometric model developed by National Economics (NIEIR).

Accesible tourism for business

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age. It includes publicly and privately owned tourist locations and businesses.

As well as a social responsibility, there is a compelling business case for making Victoria’s tourism industry more accessible. Accessible tourism benefits everyone. More people enjoy the opportunity to travel, and the tourism industry gets more visitors, longer seasons and new incomes. Society as a whole benefits from new job opportunities, more tax revenue and an accessible environment for local communities and visitors.

The following organisations offer valuable resources on accessible tourism for businesses:


1. Tourism Victoria Annual Report 2015-16 (PDF 3Mb)